When you think about swimming, you probably don't associate it with much in the way of technology. Some sports have relied heavily on the developments of Silicon Valley as a way to improve their sports, but swimming has just continued to glide on by. The changes to the sport over the past hundred years have been around technique, nutrition and the swimsuit. Never has it been about the technology coaches or athletes use behind the scenes. Swimming also never gets a lot of press time in the papers or online. At least not until the Olympics rolls around.